The Serious Story
Watch as Alex takes you through the Serious journey, a path marked by steady progress and simple innovation. From a simple idea in 1986, learn how Serious has grown into what it is today.
Why Choose a Serious Light?
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Bring Daylight Indoors
A Serious light supports your vision with Daylight Wavelength Technology™ that replicates the makeup of natural daylight
This bespoke technology provides your eyes with all the help they need to focus for longer and see more clearly.
The soothing light will bathe your page and is designed to take the strain and allow you to enjoy reading and other indoor hobbies in comfort.
"Turning the light on is like a ray of sunshine." Dr Simpson, Somerset
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See Detail and Colour
These are no ordinary lamps. All the light is focused directly onto your page and is easily adjusted to suit you, your eyes and the task at hand. Colours can be seen true to life, and text on the page is crisp and clear.
A Serious Light offers incredible clarity, intense brightness and high definition detail. Details you have been missing come alive.
This makes the light ideal for hobbies involving colour and close work such as music, artwork and sewing, as well as reading.
“The first night I read 80 pages of a novel, something I had not done in years.” Mrs Kerrigan, Wexford
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Your Sight is our Focus
We believe light transforms sight. Since inventing the first Serious Light 35 years ago, for his mum who was struggling to see, our founder Alex has been pioneering research into sight and light.
Our sole focus is building high performance lights which project superior light that helps you see and feel better.
Serious lights are recommended by over 500 independent opticians, and used by over 250,000 light owners in over 63 countries.
“Excellent light, it's made reading so much easier.” Mrs Verrell, East Sussex
The Serious Difference
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30 Day Risk-Free Trial
Free UK Mainland Collection
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Hand-Built in Great Britain
Made in Aylesbury
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Bring Daylight Indoors
Daylight Wavelength Technology™
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5 Year Warranty
Peace of Mind