Need help? Call us 0800 032 9366

Alex Floor Light - Lightweight Base - Black Finish - Serious Readers®


Alex Floor Light - Heavyweight Base - Brass Finish - Serious Readers®


Alex Floor Light - Heavyweight Base - Black Finish - Serious Readers®


Alex Floor Light - Lightweight Base - Heritage White Finish - Serious Readers®


Alex Floor Light - Lightweight Base - Heritage White Finish - Serious Readers®


Alex Floor Light - Lightweight Base - Heritage White Finish - Serious Readers®


Alex Floor Light - Lightweight Base - Black Finish - Serious Readers®


Alex Floor Light - Lightweight Base - Black Finish - Serious Readers®


Alex Floor Light

High performance LED technology

The Alex Light supports your vision with bespoke technology that replicates the makeup of natural daylight.

Click for review 588 Reviews
  • Bring Daylight Indoors
  • See Detail and Colour
  • High Performance, Low Energy
  • Flexible and Versatile
  • Icon-calendar 30 day risk-free trial Icon-guarantee 5 year Warranty
  • Icon-eye Recommended by over 500 opticians Icon-flag Hand-built in Great Britain
Mastercard Visa Paypal

How Will It Help?

Key Features

Alex LED Floor Light

  • Daylight Wavelength Technology

    Bring Daylight Indoors

    Our Alex Light uses Daylight Wavelength Technology™ to replicate the makeup of natural daylight. This bespoke technology provides your eyes with the help they need to focus for longer and see more clearly.

    The high-performance LED is energy-efficient, cool to the touch, and projects a balanced light beam that your eyes will adore. No more straining to see clearly.

  • Balanced Spectrum

    See Detail and Colour

    All the light is focused directly onto your page and is easily adjusted to suit you, your eyes and the task at hand. Colours can be seen true to life, and text on the page is crisp and clear.

    Unlike multi-directional lamps the Serious design focuses all of its colour corrected light onto your page making it many times brighter than traditional lights.

  • High Performance LED Technology

    High Performance, Low Energy

    Benefiting from the latest high-performance LED technology, the Alex Light gives your eyes all the help they need to read small print for longer, using just 6W of power in the process.

    An intuitive dimmer function allows you to personalise the light beam to suit your eyes and the ambient conditions. The wide beam pattern covers reading materials from books to newspapers.

Try the Alex Floor Light Risk-Free for 30 days

Why Choose Serious?

When I first looked at your lights I thought they were expensive but when you look at the quality, the old saying "you get what you pay for" is true.

Mr Robotham, Lincs


  • Bulb Type6W LED
  • Bulb Guarantee3 Years
  • Lux at 50cm4,800lx
  • Lumens500
  • CRI98%
  • Colour Temperature4,000K
  • Spread of Light12″
  • Dimmable?Yes
  • Cable Length2.8m (9.2ft)

Option 1

Base Type

Heavyweight Models

  • Weight13lbs (6kg)
  • Height60" (152cm)
  • Base Diameter9.5" (24cm)

The deliberately heavyweight base ensures your light is planted firmly on the table or desk. Built to robust industrial standards. It plants itself firmly for single-hand operation.

Lightweight Models

  • Weight6.5lbs (3kg)
  • Height57" (144cm)
  • Base Diameter8" (20cm)

All the light but half the weight. The lightweight base is designed with a chic look and designed to be easier to move and bend. Perfect when surfaces are limited.

Option 2


  • Black

    The brass base metal is double sprayed and double-baked to produce a durable matte black coating for the fully flexible stay-put arm.

  • Nickel

    A 15-20 micron brushed nickel coating on the brass base metal gives a sharp hi-tech brushed finish.

  • Brass

    The 20-30 micron of zapon-treated brass on brass provides a long-lasting classic look when paired with the real wood mahogany effect handle.

Option 3

Body Finish (lightweight only)

The body finish refers to the colour of the head, base and rigid stem of the lightweight lights.


The sleek black body finish is our most popular option, chosen for its minimalist industrial chic aesthetic. Choose from black, nickel or brass flexible arms with this body finish.

Heritage White

The stunning heritage white body finish is an elegant choice, boasting a delicate off-white hue which blends in perfectly with neutral surroundings. Available with nickel flexible arm only.

  • Black body finish with black flexible arm
  • Heritage white body finish with nickel flexible arm

Option 4

Carry Handle (heavyweight only)

A real wood handle adds a unique touch to our heavyweight floor lights. The black handle is usually paired with our black or nickel finishes. For a more traditional look and feel, our real wood mahogany-effect carry handle combines well with the brass arm finish.

  • Black carry handle
  • Mahogany carry handle

Option 5

Dimmer Function

The dimming function allows for your light to be finely adjusted to your specific needs. Turn down the light intensity when a softer light is required, then with one finger adjust it back up to full brightness when you need more light to get clarity.

Alex Floor Lights lights are fully dimmable.
Simply hold down the on/off switch and the brightness will cycle through.

The Serious Difference

  • 30 Day Risk-Free Trial

    If you're not totally happy with your light we will refund the full amount, including delivery charges, and collect the light at our cost (UK mainland only).

  • Hand-built in Great Britain

    All High Definition, Alex and Classic lights are built by hand in Great Britain and delivered fully assembled. No flat pack misery. No tools needed.

  • Recommended by Opticians

    Over 500 independent optometrists believe that Serious Lights make a worthwhile difference to their patients.

  • 5 Year Warranty

    High Definition, Alex and Classic lights all benefit from a full 5 year warranty period.

Delivery Information

  • United Kingdom

    Delivery Usually Within 4 Weeks
    £9.95 Delivery Charge
    Choose Delivery Date*
    Delivery Via APC
    *UK Mainland Only

  • Europe

    Delivery Usually Within 6 Weeks
    £9.95 Delivery Charge
    Delivery Via FedEx

  • Rest of World

    Delivery Usually Within 7 Weeks
    £9.95 Delivery Charge
    Delivery Via FedEx

0% Finance

A Serious Light is an investment in your eyes. We are pleased to have partnered with Klarna Retail Finance, allowing us to give you the option to spread the cost of your purchase over 6, 9 or 12 months with 0% finance.

Finance Periods

6 months

Spend at least £375

9 months

Spend at least £450

12 months

Spend at least £525

Deposits of between 10% and 50% are available.

When you are ready to make your purchase, simply add the light(s) to your basket, then complete your order. When you are given the option to select a payment method, choose 'apply for 0% finance'

Please note - Klarna only accept 0% finance applications from those between the ages of 18 and 81.


You are entering into a credit agreement with Klarna, therefore it is important that you read and understand the terms and conditions. Click here to view the terms and conditions.

To view the finance calculator, click the Klarna logo below.