Lose yourself
in a good book.
Get up to 12x more light on your page than a 60W bulb, so small print is easier to see.
Struggling to see detail?
Better light for the time you love to spend.
Before you blame your eyes, make sure your light is not the real problem. A Serious Light gives you the full spectrum of daylight, so you see every detail clearly.
Help me choose a reading lightOne light fits nobody, so choose a light you can set to suit you.
Most popular
HD Original
Shape the beam from fine print to a full newspaper.
See the HD Original →
Most advanced
HD Pro
Add a battery to read away from a socket, or a remote to dim it.
See the HD Pro →
Most affordable
HD Essential
Light your book or handiwork with a wide beam you can dim.
See the HD Essential →All sight is light.
Daylight Wavelength Technology™ gives you the full spectrum of daylight at any hour, so the moment you switch on a Serious Light, you can:
Lose yourself
See the colour
in every thread.
Match your thread and mix your paints in light that scores 98 out of 100 for colour.
See every detail
in your work.
Make out your pencil lines and brushstrokes more clearly, so you can get on with your painting.
Bring better light to what you love.
A Serious Light lets you see your book, your stitches and your paints as clearly at night as you do at noon.
Floor reading lights
Sit back and read for as long as you like, with the small print sharp from the first page to the last.
From £299.99
Table reading lights
At your desk or bedside, you can thread a needle first time and see every clue of your crossword clearly.
From £249.99Recommended by 500+ opticians.
Scroll to read the recommendations. When this area is focused, use the left and right arrow keys to move between opticians, or Home and End to reach the first and last.
“Lighting has a huge impact on our ability to see. Serious Readers lights are well designed, simple to use, and provide accurate colour and detail representation.”
Dr Keyur PatelBSc(Hons) OD FCOptom FBCLAClinical Director, TKS Optometry
“The range of styles, warranty and customer care means I recommend with confidence.”
Michelle BriggsDispensing Optician, FBDO (Hons) LVA
“The clarity a Serious Readers lamp provides is second to none. Patients are amazed at the difference. Just like correct prescription glasses, the right lighting is so important.”
Frances LiddleOptometrist BSc (Hons) MCOptomFrances Liddle Eyecare
“Serious Lights are among the best I have come across. They provide natural, high quality light that improves comfort and clarity, easily adjusted to direct light exactly where needed.”
Lucy WinfieldOptometrist BSc (Hons) MCOptomBraunton Eyeworks
“Having the right light is equally as important as having the right glasses for a task.”
Seema ShahBSc MCOptomInsight Opticians
Owners tell us what changed the moment they switched on.
Is it your eyes
or just your light?
Answer a few quick questions about what you love doing, and I will give you a personal recommendation.
Help me see more clearly
Alex Pratt OBEFounder, Serious Readers
What would you love
to see more clearly?
My booksMy sewingMy paintingMy projects
See your result straight away, then save your report and get the Better Light Guide free.
It started
with my mum.
She asked for a better reading light. I bought thirty-seven lamps and took them apart to find out what was missing, then built her one of my own.
I am still working to help people keep doing what they love, through better light.
Read the Serious storyBuilt to be the best,
not the cheapest.
Anyone can make a lamp that looks good in the corner. We have spent forty years making lights to read by, and in 2026 our team upgraded a light that was first ordered in 2005.
Find your Serious Light See how we build a great light