What You'll Get

High Definition Floor Light

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  Transform Your Vision

  Everything we see is light. If the light you work under is poor, your eyes work much harder causing headaches, tiredness and eyestrain. The wrong light at night will also prevent the production of melatonin which is what prompts us to fall asleep.

  Our technology brings simulated daylight to your indoor tasks, so your eyes can see detail and colour without a struggle. No manmade light source displays colour with a higher fidelity.

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  Light Where You Need It

  There's nothing worse than having to contort yourself into an uncomfortable position to position your reading material under a light beam. That's why the High Definition Light is designed to adjust to your every need.

  The beam width and brightness adjustments mean you can dim, spread and focus the light beam exactly as you need. This makes switching between hobbies like painting a small figurine to reading a broadsheet newspaper easy.

  The strong, stay-put flexible arm lets you direct the light just as you need, and it will hold its position. The precision swivel joint at the light head operates in two planes to make hassle-free fine adjustments a cinch. This is made easier still by the grab handle. Simple control sits at the heart of the Serious design approach.

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  The Real Deal

  So much of what we buy today turns out to be fake rubbish once we get it home and start using it; cheap product designed to fool us into thinking it’s the real thing. It’s easy to look the part, but great quality is harder to achieve and is remembered long after a cheap price is forgotten. We are the real deal.

  There is nothing fake here. 98 in every 100 people who try a Serious Light decide to keep it, because a great light has the power to transform your life. This is why we build the best lights we can, offer them to you at a fair price and let you see the difference for yourself risk-free at home.

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  A Fair Price

  A Serious Light is built to offer great value as a tool to transform lives indoors. It is not a cheap item of furniture. It is an investment into a tool to transform the quality of your life indoors.

  Because you are dealing directly with the manufacturer there is no commission to pay to importers, wholesalers or retail stores. This normally makes up the bulk of what you pay.

  Building every light takes 224 specifically designed individual components. Manufacturing the hi-tech parts employs 24 different machines in 5 different countries. Each light build involves 85 assembly engineers and technicians working in 82 different workstations. This is no ordinary light.

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  Spread the Cost with Klarna

  Now you can spread the cost of your order. With Klarna, you can choose to split the payment into three easily manageable interest-free instalments or take advantage of the option to pay in full after 30 days.

  Pay in a way that suits you and enjoy a full 30 day risk-free trial. To read the full terms and conditions and learn more about using Klarna, click here.

Try the High Definition Floor Light Risk-Free for 30 days