Early May
Flash Sale.
Half price on selected models. Until stocks run out.
If you find reading harder than it used to be, indoors at least, you are not alone. The light is brighter outdoors this time of year, but the moment you sit down with a paper or a paperback, the print can still look grey.
No ordinary lamp can give you daylight indoors. Our Daylight Wavelength Technology™ can. A Serious Readers HD Light delivers the full-spectrum daylight you need to see print sharply and read in comfort for longer.
May is one of the hardest times of the year for us to sell lights, so we are holding a flash sale until stocks run out. Half price on selected HD models.
Alex Pratt OBE | Founder
Save up to £225 · Code A225
When did reading become a struggle?
You used to read until your eyes grew heavy, not until they grew sore. That ache behind your eyes at 9pm? It might not be your eyes. It could be your light, stealing the hours that used to be yours.
A Serious Light puts daylight back on the page, so reading feels like it used to.
Blurry
small print
Stinging
eyes
Evening
headaches
Half price on selected HD models.
Save up to £225 with code A225. Free delivery, free returns, home trial included. While stocks last.
Upgraded for 2026
HD Original
The HD Original closely replicates the full spectrum of natural daylight that ordinary lamps leave out. Small print looks sharper. Colours look truer. Many readers find the strain that builds through the evening eases away.
- Daylight Wavelength Technology™. 98 out of 100 for colour fidelity, replicating the full spectrum of natural daylight
- Adjustable beam, stepless dimmer with memory. One twist takes you from fine print to a full broadsheet
- Hand built in our Aylesbury workshop. Five year warranty, 90 day home trial, free returns
Quote offer code A225 at checkout
Also on offer
2026 Model
HD Mini
Cordless. Carry it one-handed from room to room. Up to five hours of dimmable daylight per charge.
Both finishes on offerQuote offer code A225 at checkout
2026 Model
HD ROAM
Portable daylight. Weighs just 500g, gives four and a half hours of comfortable reading per charge.
Offer on Heritage White onlyQuote offer code A225 at checkout
Side by side
The three lights, compared.
← Scroll to compare →
| Upgraded for 2026 HD Original Upgraded for 2026 | HD Mini Compact side-table reader | HD ROAM Cordless, take it anywhere | |
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| Offer | Half price | Half price | £25 off |
| Finish in sale | Black only | Black or White | Heritage White only |
| Best for | Readers who want the best | A small side table | Reading anywhere in the house |
| Daylight technology | Full-spectrum, 98% fidelity | Full-spectrum, 98% fidelity | Full-spectrum, 98% fidelity |
| More light on your page | Up to 12× a 60W bulb | 5× a 60W bulb | 1.5× a 60W bulb |
| Beam | Adjustable, shapeable | Fixed spot | Fixed spot |
| Dimming | Stepless with memory | Press and hold | Three steps |
| Cordless | ✕ | ✓ up to 5 hrs | ✓ 4.5 hrs |
| Home trial | 90 days | 30 days | 30 days |
| Warranty | 5 years | 1 year | 1 year |
| Sale price | Floor £449.99£224.99 Table £399.99£199.99 | £199.99£99.99 | £99.99£74.99 |
| Shop HD Original | Shop HD Mini | Shop HD ROAM |
Professional Endorsement
Trusted by vision experts
When patients say they're struggling to read, this is what opticians recommend.
"Lighting has a huge impact on our ability to see. Serious Readers lights are well designed, simple to use, and provide accurate colour and detail representation."
Dr Keyur Patel
BSc(Hons) OD FCOptom FBCLA
Clinical Director, TKS Optometry
"I can give patients the best prescription, but unless lighting is right, they won't get the best vision. Once I turn the light on, they see the difference."
Tracey Taylor
Optometrist BSc (Hons) MCOptom
Taylor Biddle Opticians, 30 years
"The clarity a Serious Readers lamp provides is second to none. Patients are amazed at the difference! Just like correct prescription glasses, the right lighting is so important."
Frances Liddle
Optometrist BSc (Hons) MCOptom
Frances Liddle Eyecare, 22 years
“
It is like being given a new set of eyes. I bought my second one a week later for my husband.Mrs Hurford, Lincolnshire
Still not sure? That's fair.
Frequently Asked Questions
Will this actually work for my eyes?
We hear this a lot. And honestly, the only way to know is to try it in your chair, with your book, under your ceiling. That's why we give you 90 days on HD Original. If you're not reading longer, seeing clearer, and reaching for it every evening, send it back.
"Sceptical about your advertisement but how right it was! I can now enjoy reading a book without a struggle." Mrs Nash, Surrey
What makes this different from other lamps?
Most lamps leave gaps in the light spectrum that your eyes struggle to fill in. That's what causes the strain. Our Daylight Wavelength Technology™ delivers 98% of the visible spectrum, so your eyes can finally stop working overtime.
"The impact of having the lights was immediate, something rarely experienced with other items purchased." Mr Griffin, Leicestershire
Is it really worth it?
We understand the hesitation. These lights are engineered in Britain, built to last decades, and HD Original is backed by a 5-year warranty. For most people, it's the last reading light they'll ever need.
"I was put off by the price for years. It's worth every penny. I wish I'd bought one years ago." Mr Ross, Bridlington
What if I try it and it doesn't work for me?
Then you send it back. No questions, no hassle, no restocking fees. We'll even collect it from your door for free (UK Mainland). We've been doing this for 40 years because we're confident enough in what we make to take all the risk ourselves.
"When it arrived I unpacked it with the intention of sending it back. I was then amazed how easy it was to see and read even the smallest of print." Mrs Wells, Devon
Don't miss the sale.
Half price on selected HD models. Save up to £225, free delivery, free returns, home trial included.
Quote offer code
A225at checkout or when calling
Or call us on 0800 085 1088.