Recommended by 500+ independent opticians
Which Serious Light is right for you?
Every light in our range is built to make reading easier, clearer and more comfortable. The choice is simple. HD Original if you want the best all-round reading light. This is the one most people buy.HD Pro if you want the same light, plus the option of cordless freedom and remote control.
HD Essential if you want full daylight at the lowest price.
Recommended by 500+ opticians · Up to 90-day home trial · 5-year warranty
Find your light
Tell us a little about what you do and how you read, and we will recommend the right light for you.
Click an answer below to get started
Where will this light live?
What will you use this light for?
Select everything that applies.
How does reading feel for you right now?
What frustrates you about the light you read under now?
Select everything that sounds familiar.
Do you fall asleep reading?
Will this light stay in one place, or do you want to move it around?
Once you have settled into your chair, do you mind reaching up to adjust the light?
We recommend
VIEW YOUR RECOMMENDATIONNot what you expected? Call 0800 032 9366 and an advisor will help you choose.
Side by side
| HD Essential Full daylight, simple controls | 80% choose this HD Original Our most popular light | HD Pro The Original, plus cordless and remote | |
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| Best for | Simple everyday reading at the lowest price | Most readers. Best all-round choice | Readers who want cordless or remote |
| Daylight technology | Full-spectrum | Full-spectrum, 98% colour fidelity | Full-spectrum, 98% colour fidelity |
| More light on your page | 8x a 60W bulb | Up to 12x a 60W bulb | Up to 12x a 60W bulb |
| Beam | Wide, even, fixed | Adjustable (fine print to broadsheet) | Adjustable (fine print to broadsheet) |
| Dimming | Press-and-hold | Stepless thumbwheel with memory | Stepless thumbwheel with memory |
| Snooze timer (activated) | ✕ | ✓ | ✓ |
| Cordless (optional) | ✕ | ✕ | ✓ 6.5 hrs per charge |
| Remote (optional) | ✕ | ✕ | ✓ |
| Finish | Black or Heritage White | Black or Heritage White | Black only |
| Home trial | 30 days | 90 days | 90 days |
| Warranty | 5 years | 5 years | 5 years |
| Price |
Half Price Table £349.99 £174.99 Floor £399.99 £199.99 Heritage White only · Code EM2650 |
Half Price Table £399.99 £199.99 Floor £449.99 £224.99 Black only · Code EM2650 |
Table from £449.99 Floor from £499.99 |
| VIEW HD ESSENTIAL | VIEW HD ORIGINAL | VIEW HD PRO |
Flash Sale
Half price, for a short window
May is one of our quietest months. We have set aside a small number of HD Original and HD Essential lights at half their usual price, ahead of the next generation arriving later in the year. Hand-built in Aylesbury. Numbers are limited.
What the HD Pro adds
The light on the page is identical to the Original. The Pro adds the ability to read without a cable, adjust the light without getting up, and charge your phone while you read:
Go Cordless (optional): Add the rechargeable battery and unplug. Up to 6.5 hours at full-strength power from a single charge.
Remote Handset (optional): Add a remote and adjust brightness without leaving your seat.
USB Charging (HD Pro Table only): The table model has a built-in USB port to charge your phone while you read. Floor model is not fitted with this.
Modular Design: The Pro is designed to accept new accessories and upgrades as they are developed. Buy the light now and add to it later, rather than replacing it.
Why do these lights feel different?
Because most lamps do a poor job of lighting the page. Ours use Daylight Wavelength Technology™ to deliver a fuller, cleaner light. The result is practical: small print looks clearer, colours look more natural, and your eyes do less work. Many readers find they can read for longer without the tiredness that used to set in by evening.
Whichever you choose, you still get the things that matter
These are standard in every HD Essential, HD Original and HD Pro:
- Daylight Wavelength Technology™
The full, balanced spectrum of natural daylight. - A Stay-Put Flexible Arm
Position it once. It does not move. Guaranteed. - Simple, Powerful Dimming
Find the right level for your eyes, without fuss.
- A 5-Year Warranty
If anything fails in five years, we replace it. - A Home Trial
30 days with the Essential. 90 days with the Original and Pro. - Delivered Within 5 Working Days
Via DHL to your door.
Need something smaller and portable instead?
The HD Mini and HD ROAM are cordless lights for rooms where you do not need a full High Definition light. Simpler technology, lower price, not part of the range above.
Intense daylight-quality light you carry one-handed from room to room. Up to five hours per charge. Dimmable. Black or Heritage White.
Daylight quality wherever you choose to sit, with no cable and enough charge to last the evening. Flexible silicone neck. Black or Heritage White.
Questions? Straight answers
I just want the best reading light. Which one should I get?
The HD Original. It uses the same light engine as the Pro, with an adjustable beam, a dimmer that remembers your setting, and a snooze timer you activate when you are ready to sleep. Unless you specifically need cordless operation or a remote handset, the Original gives you the same quality of light for less. It is the light 80% of Serious Light owners choose.
What does the Pro give me that the Original does not?
The light on the page is identical. Same engine, same adjustable beam, same stepless dimmer, same snooze timer. The HD Pro adds the option to go cordless with a rechargeable battery (6.5 hours per charge) and to add a remote handset so you can adjust brightness from your chair. If you do not need cordless or remote, the Original gives you the same light for less.
Who is the Essential for?
The HD Essential is for people who want full-spectrum daylight without any of the extras. It uses the same Daylight Wavelength Technology™ as the rest of the range, with a wide, even beam and simple press-and-hold dimming. There is no adjustable beam and no snooze timer. It is a straightforward, reliable light at the lowest price in the range, and it does its job well.
What if I choose the wrong one?
Call us within your trial period and we will arrange a swap. You only pay the difference in price. We would rather you had the right light than any light, and our advisors can help you decide if you are unsure. Call 0800 032 9366.
What if I do not get on with it at all?
That is what the home trial is for. You have 30 days with the Essential, or 90 days with the Original and Pro. If it is not right for you, call us and we will arrange collection from your door. Full refund, including what you paid for delivery.
I have an eye condition. Will a Serious Light help me?
Our lights are not medical devices and cannot treat any eye condition. What they do is give your eyes the full-spectrum daylight they need to do less work. Many people living with AMD, cataracts, glaucoma or general age-related vision change tell us that reading becomes easier and more enjoyable again. Over 500 independent opticians recommend our lights to their patients for exactly this reason. If you would like to talk it through with someone before you buy, call us on 0800 032 9366. And if the light is not right for you, you have the full home trial to send it back.
Is it easy to set up?
The HD Original and Essential arrive fully built. The Pro assembles in under 30 seconds with no tools. The arm slots into the base by hand, you plug it in, and you are reading.
"I have AMD and have not read a book for over 2 years, now I have. I am thrilled beyond words, why did I wait."
Mrs Simmonds, Guildford
Talk to someone who understands
Our advisors have helped thousands of people find the right light. They know these products inside out and they will give you an honest steer, whatever your budget.
0800 032 9366
Monday to Friday, 8:30am - 5:30pm
Or send us a question and we will get back to you