Exclusive Part-Exchange Offer
Your next
HD Light
Built to last. Ready to upgrade.
You already know the difference better light makes. The HD Original returns hand built in the UK. The HD Pro now includes a FREE Cordless Upgrade worth £100 plus free delivery.
Part exchange pricing ends 31st May 2026
See your upgrade options ↓Try it at home first
Up to 90 days, collected free if not right
Part-exchange pricing
Trade in your current light
Offer ends 31st May
Use code SPR67 at checkout
For existing owners only
I am proud of the HD Original and its latest format, the HD Pro.
Your current light was built to last. Time and your eyes have moved on. If it is no longer doing enough for your reading, sewing, jigsaws or other close hobbies, perhaps the answer lies in a simple upgrade.
We have brought back our most popular light, hand built in the UK, for owners who want a simple step up. And for owners who want our latest and best, the HD Pro now includes a FREE Cordless Upgrade worth £100.
We only make 50 lights a day. Every one is built with care, not rushed out in volume.
Alex Pratt OBE | Founder
P.S. Your current light stays where it is until you are sure. Use code SPR67 and try the difference at home for up to 90 days.
HD Original Light
Back by popular demand. Hand built in the UK.
The HD Original is built around our bespoke light engine, scoring 98 out of 100 for colour fidelity and projecting the full, unbroken spectrum of natural daylight, so words stay sharp and colours stay true.
The beam adjusts from fine print to a full newspaper, and the stepless dimmer lets you settle on exactly the brightness your eyes want. Choose floor or table, a heavyweight or lightweight base, and black or white.
- 98 out of 100 colour fidelity
- From fine print to full newspapers
- Stepless dimming to your level
- Slow-start and snooze timer
Floor Light
£309.99
Part Exchange Only
Table Light
£259.99
Part Exchange Only
90-day risk-free trial. Hand built in Great Britain. Free delivery with part exchange.
"The HD Original is the obvious choice if you do not need cordless or remote options."
Alex Pratt OBE | Founder
*More light on your page compared to a standard 60W filament bulb.
Which Upgrade Is Right for You?
Once you have worked under a Serious Light, you know what better light can do. Your eyes are not getting younger. Perhaps you now need a wider beam across a book, a jigsaw, a pattern or detailed work on the table.
Choose the light that suits your room, your eyes and the way you now read, sew, puzzle or do close work.
Your Next Light
Longer evenings
They may find they can keep going for longer whether they are reading, puzzling, sewing or working on detail.
Finer Detail
Words look cleaner
Colours stay truer, and small details feel easier to settle into. Whether reading, sewing or concentrating on close work.
More Freedom
Go cordless
The HD Pro adds cordless freedom and more flexibility. Take it wherever you read, sew, puzzle or work on detail.
Our Latest and Best
HD Pro Light
FREE Cordless Upgrade worth £100 plus FREE Delivery
We took our most advanced technology and built a smarter, fully upgradable lamp around it. The Pro gives you the same spectrum, beam control, dimmer and colour fidelity as the HD Original. The difference lies in the ways you can live with it.
Fit the FREE rechargeable battery and take it wherever you choose, without a cable.
- Go cordless with FREE upgrade worth £100
- Add remote control from your armchair
- Fit filters for sensitive eyes
- Upgrade the light later, not replace it
- 5 year warranty
Floor Light
£449.99
Part Exchange Only
Table Light
£399.99
Part Exchange Only
90-day risk-free trial. Free delivery.
"This is the finest light we have ever made for reading and close work."
Alex Pratt OBE | Founder
What Our Owners Say
Worth Every Penny
"I had my old lamp for over ten years, upgraded to the latest model, and it absolutely lives up to the description."
"Serious Readers converted my old lamp to LED in 10 days. It's brighter, whiter, cooler and gives a better spread."
"I've just completed a part exchange. Everything went like clockwork and I was kept informed throughout."
99.4% of owners keep theirs.
How the Upgrade Works
When you part-exchange, your new light arrives first. Your current light stays exactly where it is. Nothing leaves your home until you are certain.
1
Choose your model
Call us or go online. Tell us whether you need a floor or table light and we arrange everything.
2
Try it at home
See the difference in your own home. Assembly takes under a minute with no tools needed. Read or work under your light for up to 90 days.
3
You decide
Love it? We collect your old light. Not for you? We collect the new one. Full refund, no questions. UK mainland only.
Free delivery with part-exchange. We will collect your old light unless you want to keep it.
The Professional View
"A lot of people do not understand the importance of good lighting. Unless the light is right, my patients won't get the best vision possible. We have recommended Serious Readers for many years. Once I turn the light on, they can really see the difference."
Tracey Taylor
Optometrist BSc (Hons) MCOptom
Taylor Biddle Opticians
"Our Serious Lights help my wife and I when we concentrate on detail. I now have one in my shed where I perform intricate work in my passion as a life-long modelmaker, and we have two more that we use for reading in the lounge."
Professor Richard Folkson
Former Chief Engineer, Ford Europe
130th President, Institution of Mechanical Engineers
Daylight Wavelength Technology™
What you will actually notice
Your current light may still be serving you well. The HD Original and HD Pro simply do more. Print looks sharper, colours stay truer, and detail you had stopped noticing comes back, whether you are reading, sewing, doing a jigsaw, note-taking or concentrating on close work.
Use code SPR67 by 31st May 2026.
How to Order
Your Exclusive Part-Exchange Pricing
Call Free
0800 032 9364
Mon-Fri, 8:30am - 5:30pm
By Post
FREEPOST
Serious Readers
Part exchange pricing ends 31st May 2026. Offers cannot be combined.
90
Day Trial
On Pro & Original
5
Year Warranty
Pro & Original
FREE
Delivery
On orders over £99.99
Speak to someone who understands
Our advisers will help you find the right light for your eyes and your room. They will give you an honest steer, whatever your budget.
0800 032 9364
Monday to Friday, 8:30am - 5:30pm