Exclusive Owner Offer
Read in comfort
for longer
For the page, the pattern and the detail you've been straining to see.
The HD Original returns for 2026, hand built in the UK. HD Pro now includes a FREE Cordless Upgrade worth £100.
Owner pricing ends 31st May 2026
See the full range ↓Try it at home first
Up to 90 days, collected free if not right
Owner pricing only
Reserved for existing owners
Offer ends 31st May
Use code SPR63 at checkout
For existing owners only
I am proud of this one.
We have brought back our most popular light, hand built in the UK, for the rooms that still let you down. It projects the same trusted light on the page, the pattern, the puzzle or any other detail in front of you.
And because we still only make around 50 a day, every light is built with care and attention.
You may feel your current light still does enough. You may wonder whether changing it is worth it. That is exactly why we always let you see the difference at home first.
Alex Pratt OBE | Founder
P.S. You already know what better light feels like. Use code SPR63 to secure these special prices.
HD Original Light
Back by popular demand. Hand built in the UK.
The HD Original is built around our bespoke light engine, scoring 98 out of 100 for colour fidelity and projecting the full, unbroken spectrum of natural daylight, so words stay sharp and colours stay true.
The beam adjusts from fine print to a full newspaper, and the stepless dimmer lets you settle on exactly the brightness your eyes want. Choose floor or table, a heavyweight or lightweight base, and black or white.
- 98 out of 100 colour fidelity
- From fine print to full newspapers
- Stepless dimming to your level
- Slow-start and snooze timer
Floor Light
£299.99
Owner Price Only
Table Light
£249.99
Owner Price Only
90-day risk-free trial. Hand built in Great Britain. Free delivery.
"The HD Original is the obvious choice if you do not need cordless or remote options."
Alex Pratt OBE | Founder
*More light on your page compared to a standard 60W filament bulb.
Pick a Room, Then Decide
You notice it most when you move from one room to another. The room with your Serious Light is comfortable. The one without it makes you squint by page three. Choose the room that lets you down the most.
There are rooms in your house that still do not have the same trusted light on the page.
The Living Room
Where you settle in for the evening
The lamp by the armchair washes everything flat. Better light means sharper print, truer colours, and longer evenings without strain.
The Bedroom
Where you read before sleep
The bedside lamp squints the page by chapter three. The right light reaches over the chair and makes reading comfortable again.
The Study
Where the detail matters
Sewing, jigsaws, modelmaking, note-taking. Fine detail needs light that shows every stitch, every piece, every line.
Our Latest and Best
HD Pro Light
FREE Cordless Upgrade worth £100
We took our most advanced technology and built a smarter, fully upgradable lamp around it. The Pro gives you the same spectrum, beam control, dimmer and colour fidelity as the HD Original. The difference lies in the ways you can live with it.
Fit the FREE rechargeable battery and take it wherever you choose, without a cable.
- Go cordless with FREE upgrade worth £100
- Add remote control from your armchair
- Fit filters for sensitive eyes
- Upgrade the light later, not replace it
- 5 year warranty
Floor Light
£449.99
Owner Price Only
Table Light
£399.99
Owner Price Only
90-day risk-free trial. Free delivery.
"This is the finest light we have ever made for reading and close work."
Alex Pratt OBE | Founder
What Our Owners Say
Worth Every Penny
"I bought my second lamp a week later for my husband. We both wish we'd bought one sooner. They're worth the money."
"The light makes normal print ultra-clear and helps me read very small or coloured print I couldn't read before."
"I bought it for sewing and knitting. The focused light gives very clear stitch definition. No dropped stitches this evening."
99.4% of owners keep theirs.
The Complete 2026 HD Range
Every room deserves better light. Here is the rest of the range at your exclusive owner pricing.
HD Essential Light
Full daylight spectrum, simpler controls. Press and hold dimming. It reaches right over the chair and reading is comfortable.
- Full daylight spectrum
- Simple control switch
- Covered for five years
- Black or white
Floor
£249.99
Table
£199.99
Owner Price Only
Order HD Essential30-day trial · 5yr warranty · Free delivery
HD Mini Light
Intense daylight-quality light you carry one-handed from room to room. Up to five hours for reading, sewing, puzzling or close work.
- Dimmable daylight beam
- Up to five hours per charge
- Carry one-handed
- Black or heritage white
£149.99
Owner Price Only
Order HD Mini30-day trial · 1 year warranty
HD ROAM Light
Less intense daylight quality wherever you choose to sit, with no cable and enough charge to last the evening.
- Dimmable daylight beam
- Flexible silicone neck
- Up to 4.5 hours battery life
- Black or heritage white
£99.99
Free Delivery
Order HD ROAM30-day trial · 1 year warranty
The Professional View
"A lot of people do not understand the importance of good lighting. Unless the light is right, my patients won't get the best vision possible. We have recommended Serious Readers for many years. Once I turn the light on, they can really see the difference."
Tracey Taylor
Optometrist BSc (Hons) MCOptom
Taylor Biddle Opticians
"Our Serious Lights help my wife and I when we concentrate on detail. I now have one in my shed where I perform intricate work in my passion as a life-long modelmaker, and we have two more that we use for reading in the lounge."
Professor Richard Folkson
Former Chief Engineer, Ford Europe
130th President, Institution of Mechanical Engineers
Daylight Wavelength Technology™
You already know this feeling
Print looks sharper. Colours stay truer. Detail you had stopped noticing comes back. That is what your Serious Light does in one room. This offer is your chance to sort the rooms that still let you down. We build around 50 a day. Every one by hand.
Use code SPR63 by 31st May 2026.
How to Order
Your Exclusive Owner Pricing
Call Free
0800 032 9364
Mon-Fri, 8:30am - 5:30pm
By Post
FREEPOST
Serious Readers
Owner pricing ends 31st May 2026 and cannot be combined with another offer.
90
Day Trial
On Pro & Original
5
Year Warranty
Pro, Original & Essential
FREE
Delivery
On orders over £99.99
Speak to someone who understands
Our advisers will help you find the right light for your eyes and your room. They will give you an honest steer, whatever your budget.
0800 032 9364
Monday to Friday, 8:30am - 5:30pm