New for 2026 · Launch Offer
Revolutionary light gives you
back crystal clear clarity
Do you struggle to read for any length of time? Our new HD Original delivers up to twelve times more daylight-quality light on your page. Small print looks sharper. Colours look truer.
Save £150 and we will deliver it to your door for nothing.
Quote at checkout or when calling. While stocks last.
See the light ↓Try it at home first
90 days, collected free if not right
Save £150
Plus FREE delivery worth £12.95
99 in every 100 keep theirs
Use code A210 at checkout
Totally dedicated to the purity of light
The smaller the text, the greater the clarity.
Serious Readers is a British company totally dedicated to the purity of light. Whilst other lights rely on looks for their appeal rather than light output, our primary focus is on performance.
A Serious Light offers incredible clarity and brightness. Our lights are used by surgeons, forensic scientists and fine art restorers. Basically, anyone who needs to see clearly and accurately.
Small text is a test for both light and eye, and with a Serious Light this is where you will really notice the difference. Everything looks sharper, clearer and easier to read. Fine detail is more defined and colour has a new vibrancy and richness.
Alex Pratt OBE | Founder
HD Original Light
Our new reading light for 2026. Full daylight spectrum on the page. Hand built in Britain.
The HD Original is built around our bespoke light engine, scoring 98 out of 100 for colour fidelity and projecting the full, unbroken spectrum of natural daylight, so words stay sharp and colours stay true.
The beam adjusts from fine print to a full newspaper, and the stepless dimmer lets you settle on exactly the brightness your eyes want. Choose floor or table, a heavyweight or lightweight base, and black or Heritage White.
- Up to TWELVE TIMES more light on your page than a traditional 60W bulb
- Words are crisp and clear
- Recommended by over 500 opticians
- Designed and made in Britain
- Available as a Floor or Table Light
HD Original
Floor Light
Was £449.99
£299.99
SAVE £150HD Original
Table Light
Was £399.99
£249.99
SAVE £150Plus FREE Delivery worth £12.95. Quote code A210 at checkout.
90-day risk-free trial. Hand built in Great Britain.
*More light on your page compared to a traditional 60W filament bulb.
What Our Customers Say
Worth Every Penny
"I cannot believe the difference my HD Light has made. I can now read books and newspapers again."
"The light makes normal print ultra-clear and helps me read very small or coloured print I couldn't read before."
"I bought it for sewing and knitting. The focused light gives very clear stitch definition. No dropped stitches this evening."
99.4% of owners keep theirs.
The Professional View
"A lot of people do not understand the importance of good lighting. Unless the light is right, my patients won't get the best vision possible. We have recommended Serious Readers for many years. Once I turn the light on, they can really see the difference."
Tracey Taylor
Optometrist BSc (Hons) MCOptom
Taylor Biddle Opticians
"Our Serious Lights help my wife and I when we concentrate on detail. I now have one in my shed where I perform intricate work in my passion as a life-long modelmaker, and we have two more that we use for reading in the lounge."
Professor Richard Folkson
Former Chief Engineer, Ford Europe
130th President, Institution of Mechanical Engineers
Daylight Wavelength Technology™
Try one risk-free at home for 90 days
Love the difference it makes, or we will collect it and refund you in full. 99 in every 100 people who try one, love it and keep it. You have nothing to lose.
Save £150. Quote code A210. While stocks last.
How to Order
Launch Offer — Save £150
Call Free
0800 032 9364
Mon-Fri, 8:30am - 5:30pm
By Post
FREEPOST
Serious Readers
Your Launch Offer Code
A210
Save £150 · FREE Delivery worth £12.95
While stocks last. Prices correct at time of print. Cannot be combined with another offer.
90
Day Trial
Collected free if not right
5
Year Warranty
Hand-built in Britain
FREE
Delivery
On orders over £99.99
Speak to someone who understands
Our advisers will help you find the right light for your eyes and your room. They will give you an honest steer, whatever your budget.
0800 032 9364
Monday to Friday, 8:30am - 5:30pm