Ninety years of high definition

1936

At three o’clock on 2 November 1936, the BBC began the world’s first regular high-definition television service, from Alexandra Palace.

1936

Its picture had 405 lines, in black and white, and there were only about 400 sets to watch it on.

1936

They tossed a coin to decide which of two rival systems would go first, and Baird’s won.

1937

Baird’s picture had 240 lines, and about three months later the BBC dropped it for the sharper 405-line one.

1939

With war about to begin, the service closed on 1 September 1939, after a Mickey Mouse cartoon.

1946

It came back on 7 June 1946, and showed the same cartoon.

1967

On 1 July 1967, BBC Two began Europe’s first regular colour service, with 625 lines.

1975

In 1975, an engineer at Kodak built the first digital camera, and each black-and-white picture, just 100 dots by 100, took 23 seconds to record.

1993

The Hubble telescope’s first pictures were blurred, so in 1993 astronauts flew up and fitted it with corrective mirrors, like a pair of glasses.

2006

In 2006, the BBC began broadcasting in high definition, with 1,080 lines.

Today

The camera in a phone today can take pictures with 12 million dots or more, 1,200 times as many as that first digital camera.

Today

A 4K television has 2,160 lines, more than five times as many as in 1936.

Ninety years

Ninety years on, high definition still means one thing: seeing more of what is really there.

What does high definition mean for you?

It means seeing more detail in whatever you do.

  • The small print on a medicine bottle, the eye of a needle and the edge of a jigsaw piece all look sharp.
  • Colours look the way they really are, so you can tell navy from black and match one piece of sky to the next.
  • At home, the HD Pro+ gives you daylight to see it all by, with 98% colour accuracy.

Save £150 on the HD Pro+

An HD Pro table reading light in Black on a bedside table beside a made bed, with a glass of water
A woman reading in a red armchair in the evening, with an HD Pro table reading light in Black on the table beside her
A man laughing over his book in a grey armchair under an HD Pro floor reading light in Black
A woman laughing over her book in a cream armchair beside an HD Pro floor reading light in Black
A man reading in a charcoal recliner in a panelled study under an HD Pro floor reading light in Black
Our best light

HD Pro+

New for Autumn 2026 and engineered totally without compromise if you want the best. You get cordless operation built in, plus remote control operation and the ability to fit highly specialised light filters for those with particular light sensitivities.

Used by forensic scientists, ancient manuscript restorers, plus the world’s oldest stamp valuation experts. Chosen by a global professional community to see in flawless clarity. The HD Pro+ is more stable yet lighter than the heavyweight HD Original.

“Not an ‘Aston Martin’ lamp, it’s a Rolls Royce.”Mr Roberts, Co. Durham

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Black £549.99
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Black £499.99
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Engineered for additional stability

Cordless and mains operation

Remote control handset

Specialist light filters (optional)

90-day risk-free trial

5-year warranty

Free delivery

UK delivery by DHL, £12.95

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Learn more about this light

Floor light specifications

152cm, 4.8kg. The quick-change battery sits in the base, the remote handset comes with it, and the arm slots out for servicing. Carpet feet are optional.

3,600 to 7,200 lux at 50cm depending on beam width. 98% CRI, 4,000K, 630 lumens. Flicker-free.

Replaceable light engine, 5-year guarantee, lifetime guarantee on the arm. 7.2 watts, pennies a week to run.

Table light specifications

The rechargeable battery gives about 6.5 hours on a charge, and the remote handset comes with it. 3,600 to 7,200 lux at 50cm depending on beam width. 98% CRI, 4,000K, 630 lumens. Flicker-free.

Replaceable light engine, 5-year guarantee, lifetime guarantee on the arm. 7.2 watts, pennies a week to run.

A woman reading on a teal sofa under an HD Original floor reading light in Black, the Lightweight modelThe HD Original table reading lamp in Black
Our most popular light

HD Original

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Black · Most popular£349.99 Heritage White £349.99
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Black · Most popular£299.99 Heritage White £299.99
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The upgraded winter 2026 HD Original is set apart in our range by its high power and precision control: an adjustable beam, full dimming, memory function, grab handle, slow start and a snooze feature for when reading turns into resting.

“The best investment we have ever made.”Mrs Dudley, Norfolk

Variable beam width

Fully dimmable

Snooze function

Heavyweight or Lightweight

Black or White finish

90-day risk-free trial

5-year warranty

Free delivery

UK delivery by DHL, £12.95

Quote code at checkout or on the phone

Click to view specifications

Heavyweight (most popular): 152cm, 6kg, 23cm base.

Lightweight: 144cm, 3kg, 20cm base.

3,600 to 7,200 lux at 50cm. Replaceable light engine, 5-year guarantee, lifetime guarantee on the arm. 7.2 watts, pennies a week to run.

Click to view specifications

Heavyweight: 71cm, 4.5kg, 20cm base.

Lightweight: 68cm, 2.2kg, 18cm base.

3,600 to 7,200 lux at 50cm. Replaceable light engine, 5-year guarantee, lifetime guarantee on the arm. 7.2 watts, pennies a week to run.

The HD Essential floor reading lamp in BlackThe HD Essential table reading lamp in Black
See more. Struggle less.

HD Essential

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Black · Most popular£299.99 Heritage White £299.99
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Black · Most popular£249.99 Heritage White £249.99
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The HD Essential is for you if you are looking to enjoy the main benefits from the light without the bells and whistles loved by others.

“I thought my light was a luxury. After receiving it I realised I was wrong, it’s a necessity.”Mrs Gallagher, Isle of Arran

Daylight Wavelength Technology™

Fixed beam

Fully dimmable

Black or White

Lightweight or Heavyweight base

30-day trial

5-year warranty

Free delivery

UK delivery by DHL, £12.95

Quote code at checkout or on the phone

Click to view specifications

Heavyweight (most popular): 152cm, 6kg, 23cm base.

Lightweight: 144cm, 3kg, 20cm base.

Replaceable LED bulb rated for three years of life, under a 5-year warranty on the light and a lifetime warranty on the arm. 6 watts, pennies a week to run.

Click to view specifications

Heavyweight: 71cm, 4.5kg, 19cm base.

Lightweight: 68cm, 2.2kg, 18cm base.

Replaceable LED bulb rated for three years of life, under a 5-year warranty on the light and a lifetime warranty on the arm. 6 watts, pennies a week to run.

Who recommends Serious Lights?

More than 500 independent opticians choose to recommend Serious Lights for the benefits they provide to their patients. In the UK alone we work with 472 optical practices with 775 optometrists and 541 dispensing opticians, as well as domiciliary opticians who visit patients at home.

“Serious Lights are among the best lamps I’ve come across. They provide a natural, high quality light that improves visual comfort and clarity. Importantly, they can be easily adjusted and angled so that the light is directed onto the book or task at hand.”Lucy Winfield, Optometrist BSc (Hons) MCOptom, Braunton Eyeworks

Enjoy what you love, wherever your day takes you.

“I want one in every room of the house.” Mrs Parsons, Worcestershire

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Try it at home for up to 90 days. If it is not for you, we collect it free from any UK mainland address and refund you in full.

Or call free on 0800 032 9366, Monday to Friday, 8.30am to 5.30pm.

Offers cannot be combined.

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