Early SummerFlash Sale
Exclusive offers on selected models.
Strictly while stocks last.
Half Price
On selected finishes of HD Original and HD Essential
Stop Straining
See more detail or your money back, 30 day trial
Tried and Trusted
Loved by over 1 million owners and 500+ optometrists
You are amongst our most valued customers. Thank you.
May and June are amongst the quietest periods in our year, which is why I wanted to write to you ahead of the wider mailing. From 31st July, the half-price offer on HD Original (Black) and HD Essential (Heritage White) ends.
While stocks of these finishes are still good, I wanted to make sure you had first sight of it. If you've been considering a second light for another room, a refreshed table light for your desk, or a gift for someone in your family, this is a sensible time to look.
The same Daylight Wavelength Technology that powers the lights you already own, at half the price.
P.S. Half-price stocks of these models are limited.
Half price offers on selected models →Half price on selected HD models
Save up to £225 with code JUN53. Free delivery, free returns, 30-day risk-free trial, 5-year warranty. While stocks last.
HD Original Floor & Table
The closest light to daylight we can achieve, with the precision controls to shape the beam exactly where you need it. Snooze function, stepless dimmer with memory, hand built in our Aylesbury workshop.
Quote offer code JUN53 at checkout
HD Essential Floor & Table
Built around our Daylight Wavelength Technology™, in a simpler design at a lower price. A wide, fully dimmable beam beside your chair or down close to your work, hand-assembled in Britain.
Quote offer code JUN53 at checkout
HD Original or HD Essential?
Same daylight technology. Different controls. Different price.
← Scroll to compare →
| Full Control HD Original Black, half price | HD Essential Heritage White, half price | |
| Offer | Half price | Half price |
| Finish in sale | Black only | Heritage White only |
| Daylight technology | Full-spectrum, 98% fidelity | Full-spectrum, 98% fidelity |
| Light on the page | Up to 12× a 60W bulb | Brighter than ordinary lamps |
| Beam | Adjustable, shapeable | Wide, fixed |
| Dimming | Stepless with memory | Stepless |
| Snooze function | ✓ | ✕ |
| Home trial | 30 days | 30 days |
| Warranty | 5 years | 5 years |
| Sale price | £449.99£224.99 £399.99£199.99 |
£399.99£199.99 £349.99£174.99 |
| Shop HD Original | Shop HD Essential |
Professional Endorsement
Recommended by over 500 optometrists
When patients say they're struggling to read, this is what opticians recommend.
"Lighting has a huge impact on our ability to see. Serious Readers lights are well designed, simple to use, and provide accurate colour and detail representation."
Dr Keyur Patel
BSc(Hons) OD FCOptom FBCLA
Clinical Director, TKS Optometry
"I can give patients the best prescription, but unless lighting is right, they won't get the best vision. Once I turn the light on, they see the difference."
Tracey Taylor
Optometrist BSc (Hons) MCOptom
Taylor Biddle Opticians, 30 years
"The clarity a Serious Readers lamp provides is second to none. Patients are amazed at the difference. Just like correct prescription glasses, the right lighting is so important."
Frances Liddle
Optometrist BSc (Hons) MCOptom
Frances Liddle Eyecare, 22 years
I have hesitated too long and should have purchased my light sooner. This light is fantastic for reading.Mr Murphy | Ireland
Questions, answered
Frequently Asked Questions
HD Original or HD Essential, what's the difference?
The same Daylight Wavelength Technology™ sits in both. HD Original adds a fully adjustable beam, stepless dimmer with memory, a snooze function, and more light on the page. HD Essential keeps the daylight quality in a simpler design at a lower price.
If you want to shape the beam, choose HD Original. If you want straightforward, dimmable daylight beside your chair or on your desk, HD Essential is for you.
Why only Black on HD Original and Heritage White on HD Essential?
The half-price offer is on these two specific finishes only. Other finishes are available at full RRP. Stocks of the half-price finishes are limited, so once they're gone, the offer ends, even if it's before 31st July.
Can I try it at home first?
Yes. Every light comes with a 30 day risk-free trial. Try it in your chair, with your book, under your ceiling. If it isn't doing what we say it does, we collect from any UK mainland address.
"Sceptical about your advertisement but how right it was. I can now enjoy reading a book without a struggle." Mrs Nash, Surrey
What if I have AMD, cataracts or another eye condition?
Many of our customers do. A Serious Light cannot change your eyes, but it can change what your eyes have to work with. With the full spectrum of daylight on the page and up to twelve times more light than a 60W bulb, fine detail comes back into focus that ordinary lamps leave behind.
What's the warranty?
5 years on both HD Original and HD Essential. No-quibble. Both lights are hand-assembled in Britain and engineered to last for decades.
Until 31st July.While stocks last.
Half price on HD Original (Black) and HD Essential (Heritage White). Save up to £225, free delivery, free returns, 30-day risk-free trial.
See the offers
Or call us on 0800 032 9364