New for 2026
The HD Original
From our founder
One of the small advantages of getting older: you get harder to impress.
You stop assuming that the newer version must be the better one. Quite often it isn't. A proper hardback still feels better in the hand than anything on a screen. The crossword is still best done on paper, in ink, with a cup of tea going cold beside you. And I have yet to be persuaded that a kettle needs Wi-Fi.
Some things settle into the form they were meant to have. Sometimes adding more is just more. But there is a particular satisfaction in something that feels complete, does its job properly, and leaves it at that.
That is the idea behind the HD Original.
It brings the same light as our HD Pro into our original floor and table designs, with a choice of heavyweight or lightweight base, in black or white.
If that sounds like your sort of thing, you will find the details below.
Onwards and upwards,
Alex Pratt OBE | Founder
P.S. We have taken £150 off to mark the occasion, and we will deliver it to your door for nothing. Use code EM2615.
What you will notice
Small print becomes legible again. Colours look the way they should. The strain that usually builds through the evening simply does not come.
That happens because the HD Original rebuilds the full spectrum of natural daylight that ordinary lamps leave out. 98 out of 100 for colour fidelity. The beam adjusts from fine print to a full broadsheet, and the stepless dimmer remembers your setting.
Floor or Table
The floor light stands behind your chair. The table light sits beside you. Both use the same light engine and the same technology.
HD Original Floor Light
For the reading chair, the sofa, wherever you settle in.
£449.99
£299.99
SAVE £150 + FREE DELIVERY
Heavyweight or Lightweight. Black or Heritage White.
Order Floor Light
HD Original Table Light
For the bedside, the desk, the table next to your chair.
£399.99
£249.99
SAVE £150 + FREE DELIVERY
Heavyweight or Lightweight. Black or Heritage White.
Order Table LightUse code EM2615 at checkout. 90-day risk-free trial. Hand built in Great Britain.
Not sure which light is right for you?
What Our Customers Say
"I bought my second lamp a week later for my husband. We both wish we had bought one sooner. They are worth the money."
"I have AMD and have not read a book for over 2 years. Now I have. I am thrilled beyond words."
"Not cheap but well worth the quality of life you get from these lights. My eyesight is too precious to waste time with inferior lighting."
99.4% of customers keep theirs.
See the difference at home
90 days to try it. If it does not change the way you read, we collect it from your door.
Use code EM2615. Save £150 + free delivery.
Or call us for advice
Monday to Friday, 8:30am - 5:30pm