The HD Original · New for 2026
Read for longer.
Without the strain.
The HD Original combines the latest HD Light engine with our original floor and table designs. Hand built in Great Britain.
Launch Offer · Save £150 with code EM2615
From our founder
One of the small advantages of getting older: you get harder to impress.
You stop assuming that the fancier version must be the better one. Quite often it isn't. A proper hardback still feels better in the hand than anything on a screen. The crossword is still best done on paper, in ink, with a cup of tea going cold beside you. And I have yet to be persuaded that a kettle needs Wi-Fi.
Some things settle into the form they were meant to have. Sometimes adding more is just more. But there is a particular satisfaction in something that feels complete, does its job properly, and leaves it at that.
That is the idea behind the HD Original.
It combines our latest HD Light engine with our original floor and table designs, with a choice of heavyweight or lightweight base, in black or white.
If that sounds like your sort of thing, you will find the details below.
Onwards and upwards,
Alex Pratt OBE | Founder
P.S. We have taken £150 off to mark the occasion, and we will deliver it to your door for free. Use code EM2615.
What you will notice
Small print looks sharper. Colours look truer. Many readers find the strain that builds through the evening eases away.
The HD Original closely replicates the full spectrum of natural daylight that ordinary lamps leave out. 98 out of 100 for colour fidelity. The beam adjusts from fine print to a full broadsheet, and the stepless dimmer remembers your setting.
Choose the light to suit you
The same light in both. Choose the one that suits where you already read. Beside your chair, at the bedside, or on a stand behind the sofa.
HD Original Floor Light
For the reading chair, the sofa, wherever you settle in.
£449.99
£299.99
SAVE £150 + FREE DELIVERY
Heavyweight or Lightweight. Black or Heritage White.
Order Floor Light
HD Original Table Light
For the bedside, the desk, the table next to your chair.
£399.99
£249.99
SAVE £150 + FREE DELIVERY
Heavyweight or Lightweight. Black or Heritage White.
Order Table LightUse code EM2615 at checkout. 90-day risk-free trial. Hand built in Great Britain.
What Serious Light owners say
"I bought my second lamp a week later for my husband. We both wish we had bought one sooner. They are worth the money."
"I have AMD and have not read a book for over 2 years. Now I have. I am thrilled beyond words."
"Not cheap but well worth the quality of life you get from these lights. My eyesight is too precious to waste time with inferior lighting."
See the difference at home
90 days to try it. If it does not change the way you read, we collect it from your door.
Launch Offer · Save £150 with code EM2615 · Free Delivery
Or call us for advice
Monday to Friday, 8:30am - 5:30pm
Free UK delivery. Launch offer available to UK customers only.