May
Flash Sale.
Offer ends when stocks run out.
You probably won't be thinking about the light indoors this week, and I don't blame you. The sun is out more often, the evenings run long, and the light doesn't fade until well after dinner.
But better light earns its keep every night of the year, and because May is one of the hardest times of the year for us to sell lights, I'm holding a flash sale across selected models until they're gone.
Alex Pratt OBE | Founder
Save up to £225
Offers on 2026 models.
Half price on selected models. While stocks last.
New for 2026
HD Original
The newest light in the range. Same full-spectrum daylight as the HD Pro, in our classic design.
Offer on Black onlyQuote offer code EM2650 at checkout
2026 Model
HD Essential
The straightforward reader. Daylight Wavelength Technology™ in a simple form.
Offer on Heritage White onlyQuote offer code EM2650 at checkout
Also on offer
2026 Model
HD Mini
Cordless. Carry it one-handed from room to room. Up to five hours of dimmable daylight per charge.
Both finishes on offerQuote offer code EM2650 at checkout
2026 Model
HD ROAM
Portable daylight. Weighs just 500g, gives four and a half hours of comfortable reading per charge.
Offer on Heritage White onlyQuote offer code EM2650 at checkout
Side by side
The four lights, compared.
← Scroll to compare →
| Newest light HD Original Our newest light | HD Essential Daylight, simply delivered | HD Mini Compact side-table reader | HD ROAM Cordless, take it anywhere | |
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| Offer | Half price | Half price | Half price | £25 off |
| Finish in sale | Black only | Heritage White only | Black or White | Heritage White only |
| Best for | Readers who want the best | Simple everyday reading | A small side table | Reading anywhere in the house |
| Daylight technology | Full-spectrum, 98% fidelity | Full-spectrum | Full-spectrum | Full-spectrum |
| More light on your page | Up to 12× a 60W bulb | 8× a 60W bulb | 5× a 60W bulb | 1.5× a 60W bulb |
| Beam | Adjustable, shapeable | Wide, even, fixed | Fixed spot | Fixed spot |
| Dimming | Stepless with memory | Press-and-hold | Press-and-hold | Three steps |
| Cordless | ✕ | ✕ | ✓ up to 5 hrs | ✓ 4.5 hrs |
| Home trial | 90 days | 30 days | 30 days | 30 days |
| Warranty | 5 years | 5 years | 1 year | 1 year |
| Sale price | Floor £449.99£224.99 Table £399.99£199.99 | Floor £399.99£199.99 Table £349.99£174.99 | £199.99£99.99 | £99.99£74.99 |
| Shop HD Original | Shop HD Essential | Shop HD Mini | Shop HD ROAM |
“
It is like being given a new set of eyes. I bought my second one a week later for my husband.Mrs Hurford, Lincolnshire
Don't miss the sale.
Half price on selected models, £25 off HD ROAM. Use code EM2650 at checkout, or quote it over the phone. If you've been meaning to get one, this is the week.
See the offersOr call us on 0800 028 1890.