Need help? Call us 0800 032 9366

Alex Varifocus Floor Light - Heavyweight Base - Black Finish - Serious Readers®


Alex Varifocus Floor Light - Heavyweight Base - Brass Finish - Serious Readers®


Alex Varifocus Floor Light - Lightweight Base - White Finish - Serious Readers®


Alex Varifocus Floor Light - Heavyweight Base - Brass Finish - Serious Readers®


Alex Varifocus Floor Light - Lightweight Base - Black Finish - Serious Readers®


Alex Varifocus Floor Light - Heavyweight Base - Nickel Finish - Serious Readers®


Alex Varifocus Floor Light - Lightweight Base - White Finish - Serious Readers®


Alex Varifocus Floor Light - Brass


Alex Varifocus Floor Light - Brass


Alex Varifocus Floor Light

Adjustable beam width technology

Adjust the beam width to personalise your pool of light to suit both your book or a newspaper.

Click for review 3 Reviews
  • Adjustable Beam Spread
  • Up to 8x more light on your page than a traditional 60W filament bulb
  • Ultra Energy Efficient - only 5.5W
  • Vary brightness with beam width
  • Icon-calendar 30 day risk-free trial Icon-guarantee 5 year warranty
  • Icon-eye Recommended by over 500 opticians Icon-flag Hand-built in Great Britain

or from £59.99 a month on interest-free finance

Mastercard Visa Paypal

How Will It Help?

Key Features

Varifocus Floor Light

  • Adjustable Beam Pattern

    This revolutionary new light allows you to change the beam pattern to suit your needs. The adjustable LED beam-width and intensity technology means you can switch beam patterns at will according to the area you need to light up.

    Adjust the beam-width between a very bright, narrow, concentrated spot and a wider, less intense flood beam. Precise, variable high quality beam control means you can concentrate for longer and read in more comfort.

  • Daylight Wavelength TechnologyTM

    There is nothing quite like daylight - we've all experienced the urge to move closer to the window to see better. Serious Lights replicate aspects of natural daylight for which our tired eyes yearn.

    Since inventing our first light over 35 year ago, Serious Founder Alex Pratt OBE has been leading pioneering research into shedding natural light indoors to radically improve our sight.

  • Up to 8x more light on your page

    Unlike multi-directional lamps, the Serious design focuses all of its colour corrected light on your page, making it many times brighter than traditional lights.

    By comparison with a traditional 60W filament bulb, the Varifocus Light throws between 4-8x more light onto your page depending on the spread of light you choose.

    This helps to correct the typical loss of light reaching the retina of two thirds by the time we reach 60 years old.

Try the Alex Varifocus Floor Light Risk-Free for 30 days

Why Choose Serious?

A focused beam for reading and a broader beam when required. Fantastic.

Dr Crow, Harrows


  • Bulb Type5.5W LED
  • Bulb Life25,000 hours
  • Lux at 50cm1,400-3,800lx
  • Lumens225
  • CRI98%
  • Colour Temperature4,000K
  • Spread of Light20-40″
  • Dimmable?No
  • Cable Length2.8m (9.2ft)

Option 1

Base Type

Heavyweight Models

  • Weight13lbs (6kg)
  • Height60" (152cm)
  • Base Diameter9.5" (24cm)

The deliberately heavyweight base ensures your light is planted firmly on the table or desk. Built to robust industrial standards. It plants itself firmly for single-hand operation.

Lightweight Models

  • Weight6.5lbs (3kg)
  • Height57" (144cm)
  • Base Diameter8" (20cm)

All the light but half the weight. The lightweight base is designed with a chic look and designed to be easier to move and bend. Perfect when surfaces are limited.

Option 2


  • Black

    The brass base metal is double sprayed and double-baked to produce a durable matte black coating for the fully flexible stay-put arm.

  • Nickel

    A 15-20 micron brushed nickel coating on the brass base metal gives a sharp hi-tech brushed finish.

  • Brass

    The 20-30 micron of zapon-treated brass on brass provides a long-lasting classic look when paired with the real wood mahogany effect handle.

Option 3

Body Finish (lightweight only)

The body finish refers to the colour of the head, base and rigid stem of the lightweight lights.


The sleek black body finish is our most popular option, chosen for its minimalist industrial chic aesthetic. Choose from black, nickel or brass flexible arms with this body finish.


The stunning white finish with nickel accent has until now only been available on our Alex Lights. Available with Nickel flexible arm only.

  • Black body finish with black flexible arm
  • White body finish with nickel flexible arm

Option 4

Carry Handle (heavyweight only)

A real wood handle adds a unique touch to our heavyweight floor lights. The black handle is usually paired with our black or nickel finishes. For a more traditional look and feel, our real wood mahogany-effect carry handle combines well with the brass arm finish.

  • Black carry handle
  • Mahogany carry handle

The Serious Difference

  • 30 Day Risk-Free Trial

    If you're not totally happy with your light we will refund the full amount, including delivery charges, and collect the light at our cost (UK mainland only).

  • Hand-built in Great Britain

    All High Definition, Alex and Classic lights are built by hand in Great Britain and delivered fully assembled. No flat pack misery. No tools needed.

  • Recommended by Opticians

    Over 500 independent optometrists believe that Serious Lights make a worthwhile difference to their patients.

  • 5 Year Warranty

    High Definition, Alex and Classic lights all benefit from a full 5 year warranty period.

Delivery Information

  • United Kingdom

    Delivery Usually Within 4 Weeks
    £9.95 Delivery Charge
    Choose Delivery Date*
    Delivery Via APC
    *UK Mainland Only

  • Europe

    Delivery Usually Within 6 Weeks
    £9.95 Delivery Charge
    Delivery Via FedEx

  • Rest of World

    Delivery Usually Within 7 Weeks
    £9.95 Delivery Charge
    Delivery Via FedEx

0% Finance

A Serious Light is an investment in your eyes. We are pleased to have partnered with Klarna Retail Finance, allowing us to give you the option to spread the cost of your purchase over 6, 9 or 12 months with 0% finance.

Finance Periods

6 months

Spend at least £375

9 months

Spend at least £450

12 months

Spend at least £525

Deposits of between 10% and 50% are available.

When you are ready to make your purchase, simply add the light(s) to your basket, then complete your order. When you are given the option to select a payment method, choose 'apply for 0% finance'

Please note - Klarna only accept 0% finance applications from those between the ages of 18 and 81.


You are entering into a credit agreement with Klarna, therefore it is important that you read and understand the terms and conditions. Click here to view the terms and conditions.

To view the finance calculator, click the Klarna logo below.