Reduce eyestrain instantly.
At 60 your eyes need three times the light they did at 20.
Start my 90-day home trialOr call free on 0800 032 9364, Monday to Friday, 8.30am to 5.30pm

Try the HD Original in your own home. Stand it beside any reading lamp you like, with your own book, and decide. If ours loses, we come to your door anywhere on the UK mainland, collect it, and refund you in full.
Alex Pratt OBE | Founder
Choose your HD Original.
Shape the beam, set your level, and both are just as you left them at your next switch-on.

HD Original Floor Light
A reading standard lamp suits wherever you read with no table beside you, because it stands on its own.
From about 19p a night over the five-year warranty.
Start my 90-day home trialFloor light specifications
Heavyweight (most popular): 152cm, 6kg, 23cm base.
Lightweight: 144cm, 3kg, 20cm base.
3,600 to 7,200 lux at 50cm depending on beam width. 98% CRI, 4,000K, 630 lumens. Flicker-free.
Replaceable light engine, 5-year guarantee, lifetime guarantee on the arm. 7.2 watts, pennies a week to run.

HD Original Table Light
Where there is a side table at the right height, a table light does the same job from a lower start.
About 16p a night over the five-year warranty.
Start my 90-day home trialTable light specifications
Heavyweight: 71cm, 4.5kg, 20cm base.
Lightweight: 68cm, 2.2kg, 18cm base.
3,600 to 7,200 lux at 50cm depending on beam width. 98% CRI, 4,000K, 630 lumens. Flicker-free.
Replaceable light engine, 5-year guarantee, lifetime guarantee on the arm. 7.2 watts, pennies a week to run.
5-year warranty with a lifetime on the arm
Free delivery, and it arrives fully built
Arrives fully built, ready to use
UK delivery by DHL, £12.95
Hand-built in Great Britain
Quote at checkout or on the phone
Owners tell us what changed for them.
From more than 10,000 five-star reviews.
“Sceptical about your advertisement but how right it was! I can now enjoy reading a book without a struggle!”
Mrs Nash, Surrey
“The first night I read 80 pages of a novel, something I had not done in years.”
Mrs Kerrigan, Wexford
“Not cheap but well worth the quality of life you get from these lights. My eyesight is too precious to waste time with inferior lighting.”
Mrs Thoday, Market Rasen
Opticians say the right light matters as much as the right glasses.
The clarity a Serious Readers lamp provides is second to none. Patients are amazed at the difference. Just like correct prescription glasses, the right lighting is so important.
More than 500 UK opticians recommend a Serious Light to their patients.
Get the answers you need before you order.
How bright is it, in numbers?
Measured at 50cm, the HD Original gives you up to 12x more light on your page than a 60W bulb. Narrow the beam for the smallest print and the light concentrates to 7,200 lux; spread it wide across your newspaper and it holds 3,600.
Will it help with macular degeneration or cataracts?
Serious Lights are not medical devices. What they do is put far more usable light on your page.
Customers living with AMD, cataracts and poor eyesight tell us print looks sharper and higher in contrast under one. The home trial lets you find out with your own eyes.
Why do they cost more than an ordinary lamp?
You pay for the daylight spectrum, an arm and dimming that hold where you set them, a five-year warranty on the light and a lifetime warranty on the arm, and a forty-year-old company standing behind both. Most lamps are built down to a price, and we build Serious Lights to be repaired rather than thrown away.
Buy it once, and read by it every evening from now on.
Quote code at checkout.
Start my 90-day home trialOr call free on 0800 032 9364, Monday to Friday, 8.30am to 5.30pm.

