About Serious Readers Our first light was built so one reader could see her page again.

Alex Pratt built it for his mum, whose sight was failing with macular degeneration, and for over forty years we have made nothing but lights.

Alex Pratt, founder of Serious Readers, adjusting the head of a Serious Light at his desk
  • 99.4% keep theirs for the difference it makes.
  • Recommended by 500+ opticians.
  • Five-year warranty on every light on this page.

These are the three lights we make for reading today.

All three use Daylight Wavelength Technology™. They differ in brightness, beam and controls.

High Definition Essential Floor Light

High Definition Essential Floor Light

£299.99

A wide beam with press-and-hold dimming for everyday reading and close work.

  • 8x more light on your page*
  • Fixed wide beam
  • Press-and-hold dimming
  • 30-day home trial
Choose the HD Essential
High Definition Original Floor LightMost popular

High Definition Original Floor Light

£349.99

Narrow the beam onto small print or widen it across your newspaper, then set the brightness with the thumbwheel.

  • Up to 12x more light on your page*
  • Shapeable beam
  • Thumbwheel dimming
  • 90-day home trial
Choose the HD Original
High Definition Pro Floor Light

High Definition Pro Floor Light

From £399.99

Use it away from a socket with the optional battery, or dim it with the optional remote handset.

  • Everything the HD Original offers, plus:
  • Optional remote
  • Optional battery
  • Modular, future-proofed design
Choose the HD Pro

*Compared with a traditional 60W bulb.

Not sure which Serious Light would suit you?

Answer five quick questions and we will recommend a model.

Choose your light

What do you love doing?
A Serious Light head lighting a chart that compares the colour fidelity of Daylight Wavelength Technology™ with ordinary LEDs

We rebuilt the light itself, because a brighter bulb is not a better light.

Most lamps use a blue LED chip, which leaves out the deep reds, so print and colour lose their edge.

Ours starts from a purple chip and a recipe of phosphors that rebuilds what is missing, and it scores 98 out of 100 for colour accuracy.

See what better light does for you

Every HD Original and every HD Essential is hand-built in our Aylesbury workshop.

Around fifty a day are built there by hand, by a team that has made nothing but lights for over forty years.

The workshop that builds them is the workshop that repairs them, so when something goes wrong the usual answer is a repair in Aylesbury rather than a new lamp.

It is a fine example of the very best of British design, engineering and manufacture.

Mr Swatman, Staffordshire
Compare the floor lights
Serious Light heads hanging in the Aylesbury workshop, each with a Serious story tag
99.4%keep theirs for the difference it makes
Over a millionlights sold in 93 countries
500+opticians recommend them

Serious Lights have been chosen by Heathrow Air Traffic Control, the RNLI and the British Museum.

The specialist components in a single HD Original cost more to manufacture than many entire lamps sell for. That is where the price goes.

The HD Original and the HD Essential are hand-built in Aylesbury, and all three come with a five-year warranty and our team’s help with advice and repairs. Each one is made as a reliable tool for people who want the best light they can have.

What people ask about Serious Readers.

Where are your lights made?

The HD Original and the HD Essential are hand-built in our Aylesbury workshop, around fifty a day. The HD Pro is designed in Great Britain and checked over by hand.

How long have you been making lights?

For over forty years, and in that time we have made nothing but lights.

Why did you start?

Alex Pratt built the first light for his mum, whose sight was failing with macular degeneration, so that she could see her page again.

Do opticians recommend your lights?

More than 500 independent opticians recommend Serious Lights to their patients.

Meet some of them
Can you repair my light?

Yes. Call us and tell us what your light is doing, and we will tell you what a repair would involve before you commit to anything.

Warranty and repairs
What if it is not right for me?

Try it at home first. The HD Original and the HD Pro have a 90-day home trial and the HD Essential has 30 days, and if it is not right for you we collect it free from any UK mainland address.

How the home trial works

Try a Serious Light at home for up to 90 days.

See the difference for yourself before you decide.

90 daysHD Original and HD Pro

30 daysHD Essential

If it is not right for you, we collect it free from any UK mainland address and refund you.

Choose your light
A man reading by a Serious Floor Light at the foot of the stairs

Prefer to talk it through?

Tell us what you like to do and where you sit, and we will help you choose.

0800 032 9366