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Alex Floor Light - Lightweight Base - Black Finish - Serious Readers®

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Alex Floor Light - Heavyweight Base - Brass Finish - Serious Readers®

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Alex Floor Light - Heavyweight Base - Black Finish - Serious Readers®

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Alex Floor Light - Lightweight Base - Heritage White Finish - Serious Readers®

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Alex Floor Light - Lightweight Base - Heritage White Finish - Serious Readers®

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Alex Floor Light - Lightweight Base - Heritage White Finish - Serious Readers®

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Alex Floor Light - Lightweight Base - Black Finish - Serious Readers®

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Alex Floor Light - Lightweight Base - Black Finish - Serious Readers®

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Alex Floor Light

High performance LED technology

The Alex Light supports your vision with bespoke technology that replicates the makeup of natural daylight.

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  • Bring Daylight Indoors
  • See Detail and Colour
  • High Performance, Low Energy
  • Flexible and Versatile
  • Icon-calendar 30 day risk-free trial Icon-guarantee 5 year Warranty
  • Icon-eye Recommended by over 500 opticians Icon-flag Hand-built in Great Britain
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How Will It Help?

Key Features

Alex LED Floor Light

  • Daylight Wavelength Technology

    Bring Daylight Indoors

    Our Alex Light uses Daylight Wavelength Technology™ to replicate the makeup of natural daylight. This bespoke technology provides your eyes with the help they need to focus for longer and see more clearly.

    The high-performance LED is energy-efficient, cool to the touch, and projects a balanced light beam that your eyes will adore. No more straining to see clearly.

  • Balanced Spectrum

    See Detail and Colour

    All the light is focused directly onto your page and is easily adjusted to suit you, your eyes and the task at hand. Colours can be seen true to life, and text on the page is crisp and clear.

    Unlike multi-directional lamps the Serious design focuses all of its colour corrected light onto your page making it many times brighter than traditional lights.

  • High Performance LED Technology

    High Performance, Low Energy

    Benefiting from the latest high-performance LED technology, the Alex Light gives your eyes all the help they need to read small print for longer, using just 6W of power in the process.

    An intuitive dimmer function allows you to personalise the light beam to suit your eyes and the ambient conditions. The wide beam pattern covers reading materials from books to newspapers.

Try the Alex Floor Light Risk-Free for 30 days

Why Choose Serious?

When I first looked at your lights I thought they were expensive but when you look at the quality, the old saying "you get what you pay for" is true.

Mr Robotham, Lincs


  • Bulb Type6W LED
  • Bulb Guarantee3 Years
  • Lux at 50cm4,800lx
  • Lumens500
  • CRI98%
  • Colour Temperature4,000K
  • Spread of Light12″
  • Dimmable?Yes
  • Cable Length2.8m (9.2ft)

Ergonomic Operation

You're In Control

All controls can be found on the head of the Alex Light. To turn your light on or off, simply press the rocker switch situated on the back of the light head.

To operate the dimmer, which is built in to the on/off switch, hold the switch down and the light will begin to cycle through brightness levels. Release the switch when the light output is at your desired level of brightness.

Option 1

Base Type

Heavyweight Models

  • Weight13lbs (6kg)
  • Height60" (152cm)
  • Base Diameter9.5" (24cm)

The deliberately heavyweight base ensures your light is planted firmly on the table or desk. Built to robust industrial standards. It plants itself firmly for single-hand operation.

Lightweight Models

  • Weight6.5lbs (3kg)
  • Height57" (144cm)
  • Base Diameter8" (20cm)

All the light but half the weight. The lightweight base is designed with a chic look and designed to be easier to move and bend. Perfect when surfaces are limited.

Option 2

Body Finish

The colour of the light head and base.


The sleek black body finish is our most popular option, chosen for its minimalist industrial chic aesthetic. Choose from black, nickel or brass flexible arms with this body finish.

Heritage White

The stunning heritage white body finish is an elegant choice, boasting a delicate off-white hue which blends in perfectly with neutral surroundings. Available with nickel flexible arm only.

  • Black body finish with black flexible arm
  • Heritage white body finish with nickel flexible arm

Option 3


  • Black

    The brass base metal is double sprayed and double-baked to produce a durable matte black coating for the fully flexible stay-put arm.

  • Nickel

    A 15-20 micron brushed nickel coating on the brass base metal gives a sharp hi-tech brushed finish.

  • Brass

    The 20-30 micron of zapon-treated brass on brass provides a long-lasting classic look when paired with the real wood mahogany effect handle.

Option 4

Handle Type (heavyweight only)

Choose between a real wood carry handle available in black or mahogany (black body finish) or heritage white (heritage white body finish) for a unique touch.

Alternatively, the height adjustable option (+£30) allows you to reduce the length of the arm to suit the height of your chair. Adjusts between 133-152cm.

Option 5

Dimmer Function

The dimming function allows for your light to be finely adjusted to your specific needs. Turn down the light intensity when a softer light is required, then with one finger adjust it back up to full brightness when you need more light to get clarity.

Mains powered Alex Floor Lights are fully dimmable - Cordless Lights are non-dimmable.
Simply hold down the on/off switch and release when the light output has reached your desired intensity.

Option 6

Cordless (heavyweight only)

With the cordless option (+£100), you can have all the light quality and easy-adjustment features of the Alex Light, with the convenience of being able to take your light wherever you need it.

The battery lasts for 5 hours at full brightness and 8 hours in total before requiring recharging. The replaceable battery lasts for 500 charge cycles.

Please Note: The Cordless Alex Light is non-dimmable..

The Serious Difference

  • 30 Day Risk-Free Trial

    If you're not totally happy with your light we will refund the full amount, including delivery charges, and collect the light at our cost (UK mainland only).

  • Hand-built in Great Britain

    All High Definition, Alex and Classic lights are built by hand in Great Britain and delivered fully assembled. No flat pack misery. No tools needed.

  • Recommended by Opticians

    Over 500 independent optometrists believe that Serious Lights make a worthwhile difference to their patients.

  • 5 Year Warranty

    High Definition, Alex and Classic lights all benefit from a full 5 year warranty period.

Delivery Information

  • UK Mainland

    Delivery Usually Within 5 Working Days
    £9.95 Delivery Charge
    Choose Delivery Date
    Delivery Via APC
    Order by 15th Dec for Christmas

  • UK Non-Mainland

    Delivery Usually Within 10 Working Days
    £9.95 Delivery Charge
    Delivery Via APC
    Order by 13th Dec for Christmas

  • Rest of World

    Delivery Usually Within 20 Working Days
    £9.95 Delivery Charge
    Delivery Via FedEx
    Order by 25th Nov for Christmas